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The Gifting Business

Welcome to our Retail & Gifting Blog, where we share merchandising ideas, display inspiration, specialty food trends, and lessons we've learned from working with retailers across the country.

Debbie Quintana is a seasoned entrepreneur, industry coach, and the founder of Jocelyn & Co., a specialty food company serving retailers, wineries, hotels, and gifting businesses nationwide. She is also the founder of The Gift Basket Association and produced the annual National Gift Basket Convention for more than 15 years, helping thousands of gift basket and gifting companies start, grow, improve operations, increase profitability, and navigate the ever-changing retail landscape. Through her businesses, speaking engagements, educational programs, and consulting work, Debbie has become a trusted resource for entrepreneurs looking to build stronger brands, create memorable customer experiences, and grow sustainable businesses.

The Art of Designing Gift Boxes: Why Color Coordination Matters More Than You Think
The Art of Designing Gift Boxes: Why Color Coordination Matters More Than You Think
The most memorable gifts aren't just filled with great products; they're thoughtfully designed collections that feel cohesive, intentional, and visually appealing. One of the easiest ways to achieve this is... Read more...
Why Modern Packaging Matters: The Evolution of Gourmet Foods for Gift Baskets
Why Modern Packaging Matters: The Evolution of Gourmet Foods for Gift Baskets
Discover how modern gourmet food packaging increases perceived value, improves merchandising, and helps gift basket companies create more premium customer experiences. Read more...
Wholesale Cheese Spreads and Gourmet Foods for Gift Basket Companies
Wholesale Cheese Spreads and Gourmet Foods for Gift Basket Companies
If you're building gift baskets, corporate gifts, holiday gifts, or gourmet food collections, finding the right wholesale food supplier can make all the difference. Today's gift basket buyers are looking... Read more...
How to Choose a Gift Basket Food Supplier by Debbie Quintana
How to Choose a Gift Basket Food Supplier by Debbie Quintana
The products inside your gift baskets can make or break the customer experience. Whether you're building corporate gifts, holiday baskets, real estate closing gifts, or retail gift collections, choosing the... Read more...
10 Jocelyn & Co. Shelf-Stable Products Every Gift Basket Company Should Carry by Debbie Quintana
10 Jocelyn & Co. Shelf-Stable Products Every Gift Basket Company Should Carry by Debbie Quintana
Shelf-stable products are the foundation of successful gift baskets. They offer long shelf life, excellent presentation, and easy shipping. Read more...
How to Increase Gift Basket Margins with Premium Food Products by Debbie Quintana
How to Increase Gift Basket Margins with Premium Food Products by Debbie Quintana
Many gift basket companies focus on reducing costs. The most successful companies focus on increasing perceived value. Read more...